What is Google Adwords?

Google Adwords is also known as PPC(pay per click). Google AdWords is a platform to advertise a business online. You pay a publisher (Google) to place your ad on the top of the list. This listing will then be marked as being an advertisement, either by the label “Ad” or “Sponsored Product” on the SERP (search engine ranking page). You only pay to publisher when someone clicks on the links. The paid searches are not difficult to set up, but their placement and strategy can be tricky.

Google AdWords, a paid advertisement campaign, is a results-driven solution. The Google Adwords service is mainly focused on Keywords. You can set various keywords that are relevant to your business or product and when people search those keywords in google, there are high chances that your ad will be displayed.

In Google Adwords, budget and competition play a huge role in how and where your ad lands on the SERPs(search engine ranking page). One of the best ways to get PPC profits is with professional experience and expertise as it is not always a quick and easy strategy implementation.

Why choose our PPC company in Mumbai?

It might be not difficult to run a PPC campaign. However, if you hurry to run the campaign alone, it can be complicated and unsuccessful. By choosing the top company in Mumbai, You can feel confident that we will assist you to run successful campaigns.

We will start by working with you to make an objective for your PPC campaign. Without this objective setting up the campaign, it will be hard to pass judgment if the campaign is successful.

Rankmonks has immense experience with Google Adwords management for both local and national businesses. Depending on the client and type of campaign, paid search marketing (PPC) can be very powerful to get your business seen rapidly for highly competitive search terms.

The advantage of a well-developed PPC campaign include :

1.The quickest way to guarantee a position on the SERP (search engine result page).

2.Capacity to target keyword phrases not directly built on your website.

3. To gain traffic no changes should be made on the existing website.

4. Users are more likely to convert if they click on a paid ad over an organic link.

It’s really important to hire someone for PPC management. A PPC professional will assist you to evaluate PPC campaign on a day to day basis and adjust targeted keywords, landing pages, ad copy and more to create an effective and successful PPC campaign.

PPC Audit

A PPC audit is the best way to dig into your PPC account and discover specific areas that need improvement. An audit may include evaluating performance metrics, ad copy, landing page optimization, and display settings. Rankmonks team performs effective audit which can lead your campaign for better.


PPC advertisers use retargeting which is also known as “Remarketing” which can dramatically increase your conversion rates and ROI. The past website visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your website.

Adwords Optimization & Management

Google is the world’s most popular search engine. Our PPC management team will assist you to run result oriented campaign. With Google Adwords, Your ads can be displayed on the front page of the search engine ranking page.

CPA Optimization & Management

Cost per acquisition (CPA) allows our PPC management team to assign when your business pays for ads. You pay an agreed amount upon an actionable event such as a conversion, lead, or sale. The CPA model is very productive because you only pay when the ad has met its purpose.

Advanced Keyword Research

The keyword is the most important aspect of PPC. The foundation of every campaign Starts and Ends with keyword research and analysis. Rankmonks paid search marketing services to provide competitive keyword terms, in-depth analysis of high volume.

A/B Testing

A/B Testing is described as a “comparison of two versions of a webpage to see which one performs better.” The purpose of running an A/B test on your website is to increase conversions.A/B testing is a significant step in every PPC campaign to determine